Push notifications on Tiiny, Kevin Rose’s new app

Tiiny is a fun new mini-app by Kevin Rose’s new company, which creates a wall of fun looping micro-videos from your friends and follow-ees that somehow feels very familiar…

It’s new, so there’s a TON of notifications on the app, which gave me some serious notification fatigue. But perhaps more interestingly, I don’t even remember allowing push notifications. At first I thought I was crazy, but it came up again on the ProductHunt thread. In a (very informal) poll I just did around the office, only 1 in 6 people remembered allowing push notifications in the on-boarding flow.

But it turns out we all definitely did. The notifications popup shows at the exact moment that we’re shown the wall of our friends loading.

The notifications popup shows at the exact moment that we're shown the wall of our friends loading

My working theory: it’s a novel instance of classic misdirection. We’ve been trained by years of popups to quickly dismiss them (Sure you want to close this tab? Review our app! Really delete this file? Join my mailing list!…). Combine that with the powerful draw of gifs popping up in the background, most of which are faces looking directly at you, and you’ve got a powerful misdirection effect. If this is actually a repeatable phenomenon, then with great power comes great responsibility. What do you think: real phenomenon or coincidence? Evil genius, or happy accident?